If you run a business, you’re probably wondering how to grow your customer base. Once you’ve started getting a trickle of business, it becomes an obsession!
You want to figure out how to find new customers. The hardest part is reaching out to them, and convincing them you’re worth their time.
That’s what this post is all about. We’re going to help you find some great new ways to reach out to new customers, and get them excited about your business.
Some of these techniques might seem intrusive, but they are tried-and-tested methods that work.
Most marketers agree that emails are the best way to reach out to customers. It provides a direct route into their inbox, and into their world.
Remember, most of us have push notifications set on for emails. By sending an email, you can reach right out to your customers, and connect with them.
Best of all, they’re already warm leads. If you’ve got their email address, then they’ve shown some level of interest in your product or business.
Email marketing is a great way to build trust and loyalty. Use it to your advantage.
SEO
The best type of digital marketing occurs when customers don’t even realise it’s happening. That’s what SEO is all about.
It stands for search engine marketing, and it’s all about getting your website on the first page of Google.
By ranking highly for certain keywords, you’ll show up on the search results for your potential customers. SEO is a tricky business, and it usually requires some expert help.
The best methods are finding and exploiting the most relevant keywords, and securing backlinks to your site.
Social media
Another brilliant way to reach out to potential customers is through social media. Facebook, Twitter, and Instagram give you unprecedented access to your customers.
You can reach out, and connect with them like never before. Use the platforms to share content and start conversations.
Get your audience talking, and create a community of like-minded people. It gives your business a personal face. Best of all, you can reach out to both new and existing customers.
Used correctly, social media is the most effective way to reach out to targeted customers.
Advertising
If you’re looking to reach out to a huge portion of new customers, advertising is the most powerful way to do that. It gives you access to thousands of new faces, ideally in your target audience.
Best of all, it can all be done online now. Use Facebook adverts and Google AdWords to get started.
Traditional marketing and direct mail
Digital marketing is undoubtedly effective, but don’t forget about the traditional methods! The motoring industry, for example, still gets great results from automotive direct mail.
It works especially well for local industries in targeted areas. You can also use magazine adverts, and cold-calling where appropriate.
As with any marketing strategy though, make sure your audience is highly targeted.
Do you have any brilliant ways to reach out to customers?
We’d love to hear your ideas and techniques.
Please let us know in the comments below.
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